Thursday, June 26, 2008

Gas is $4+/gal * Prescreening is REALLY Important!!!

Area Craigslist rental listings are slowly dwendling, homes are renting FAST and prescreening is even MORE important with gas at $4+/gallon.

I can tell more and more landlords are pre-screening caller/applicants.  Prospects when they call ALREADY know what questions to answer - when they need to move, what kind of pets they have, how long they have been in the area, how many in their family. 

Also, they are spending more time on my web site previewing homes by viewing interior photos and floor plans and charting distance from the property to their work and schools....once they use my website, they can really enjoy the benefits of the mapping capability and neighborhood features.

Although schools and neighborhoods are still VERY important in their selection process, driving distance and commute times are entering the pre-screening conversation more and more.  Questions about appliances, storage and services included in the rental rate are also being asked in the pre-screening contact. 

Prospects are traveling with laptops or using computers at their new job to narrow down their choice and are viewing several properties in a given area at the same time.

I've had prospects call me from in front of a property after viewing it from their laptop in their car as they had signed on to a neighbors unsecured wi-fi signal.

It's good to see prospects are doing their HOMEWORK * I guess that's why they call it HOME WORK!!

Posted by Wallace S. Gibson CPM at 17:54:55 | Permanent Link | Comments (0) |
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